In January of 2012 I was promoted to the strategy and leadership role based on my previous position. In this position I developed the strategic direction of the Cardmember engagement plan to drive usage and take up of our digital financial products. I drove digital engagement by 6.04% over 2011, mobile engagement 26.33% over 2011 and launched 11 new digital capabilities to target with no defects. I lead two assistant managers who execute capability building and marketing tactics while I plan and guide the direction of our efforts. I also investigate new innovation for Australia and New Zealand, weigh competitor digital activity, drive alignment of new digital builds, and present to senior leadership.
As the Assistant Manager - Online I managed the secure Online banking site for the Australian and New Zealand Proprietary Cardmember base. I localized and launched new financial service capabilities; ensuring global standards were balanced against locally required market nuances. I ran cross market / cross business digital forums, project managed multiple capability builds, drove the Cardmember strategy for digital servicing engagement, created and launched Cardmember engagement campaigns, championed the charge to digitize our business withing our market, and ensured cross business alignment on all things digital. While in this role I drove our paperless enrollment percentage from 11 to 21%, saw a +50% improvement in Alerts enrollments through forced migration tactics and helped build and launch the iPhone app and mobile banking servicing site. I was appointed a people leader from the beginning January 2011 managing a team of 1.
My initial 6-month contract with American Express was cut very short due to reengineering during the global financial crisis. Fortunately after only 2 months in role I was provided the opportunity to re-apply for the full time Assistant Manager - Online role. During this first contract however I worked with creative agencies, optimized media placements, tracked campaigns, initiated new demographic targets, and created and managed query string generation to acquire new Cardmembers.
In February of 2007 I worked as the Marketing Manager for The Deal, a discount e-commerce website. Along with organizing the on and offline advertising, initiating marketing partnerships, starting the affiliate program and doing site merchandising I was also responsible for the weekly direct email marketing campaign. At The Deal I learned how to use Photoshop, 3 different email service providers, two different web platforms and learned the basics of html.
Marketing Manager at Gunther von Hagens Bodyworlds: The Anatomical Exhibition of Real Human Bodies. During my employment with Joe Gold Entertainment I acted as the on site marketing manager for Body Worlds: The Anatomical Exhibition of Real Human Bodies. Joe Gold Entertainment is the marketing firm that handles the project. I worked on this project for two consecutive contracts: the first being in Vancouver, and the second in Chicago.
Partnership Marketing, Sponsorships, Trade Shows, Outdoor Fitness Trainer
Partnership Marketing, Cold Calls, Event planning, and booking, Trade Shows, Contra deals, Promotions, sales
Marketing Certificate
Bachelor of Arts (B.A.)
Concentration: Psychology
Tech, Social Media, Reading, Walking, Working out, Relaxing, Health and Wellness, movies, Tea, Self Improvement
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